Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
8–10 hours per week
Self-paced learning online
Program overview
The percentage of chief information officers who believe their organizations will radically change the way they interact with customers in the future.
Accenture (Nov, 2020).
The projected value that the digital transformation market is expected to reach by 2027.
Research and Markets (Jun, 2021).
Duration: 6 weeks (excluding orientation)
The concept of digital transformation as a critical component of business success is not new; however, its adoption has become increasingly urgent. With nimble startups leveraging advancements in digital technology, established industries are compelled to keep up to stay competitive. But, merely adopting the latest technology is not enough to compete on the digital front. Organizations that attempt digital transformation without a shared vision often fail to achieve their goals. To develop the confidence to invest in digital transformation strategies and capabilities that facilitate continuous performance, one needs a comprehensive understanding of effective digital transformation.
The Yale School of Management Executive Education offers the Digital Transformation Strategy online program to equip individuals with the skills to drive transformation. This digital transformation strategy program spans six weeks and delves into strategic development, implementation, and change management needs for effective transformation. Participants gain an in-depth understanding of how digitalization adds value across all business functions, using global case studies to illustrate how digital technologies transform workforce requirements, customer relationships, and business value. The program adopts a holistic approach to achieving new modes of operation, focusing on the potential opportunities that digital transformation offers under the guidance of leading Yale SOM faculty.
Is this program for you?
The program is specifically designed to equip senior and business leaders with the necessary skills and frameworks to lead a successful digital strategy and stay competitive in the market. It focuses on preparing them for technological disruption and adapting internal processes to align with industry trends, workforce requirements, and customer needs. The program is also beneficial for mid-level and technical managers and specialists, who will understand the real-world applications of new technologies and how to bridge the gap between technical insight and business outcomes. With a holistic approach, the program is relevant to diverse industries and job functions where digital transformation is crucial to staying ahead.
Program overview
Introduction
Duration: 6 weeks (excluding orientation)
The concept of digital transformation as a critical component of business success is not new; however, its adoption has become increasingly urgent. With nimble startups leveraging advancements in digital technology, established industries are compelled to keep up to stay competitive. But, merely adopting the latest technology is not enough to compete on the digital front. Organizations that attempt digital transformation without a shared vision often fail to achieve their goals. To develop the confidence to invest in digital transformation strategies and capabilities that facilitate continuous performance, one needs a comprehensive understanding of effective digital transformation.
The Yale School of Management Executive Education offers the Digital Transformation Strategy online program to equip individuals with the skills to drive transformation. This digital transformation strategy program spans six weeks and delves into strategic development, implementation, and change management needs for effective transformation. Participants gain an in-depth understanding of how digitalization adds value across all business functions, using global case studies to illustrate how digital technologies transform workforce requirements, customer relationships, and business value. The program adopts a holistic approach to achieving new modes of operation, focusing on the potential opportunities that digital transformation offers under the guidance of leading Yale SOM faculty.
Is this program for you?
The program is specifically designed to equip senior and business leaders with the necessary skills and frameworks to lead a successful digital strategy and stay competitive in the market. It focuses on preparing them for technological disruption and adapting internal processes to align with industry trends, workforce requirements, and customer needs. The program is also beneficial for mid-level and technical managers and specialists, who will understand the real-world applications of new technologies and how to bridge the gap between technical insight and business outcomes. With a holistic approach, the program is relevant to diverse industries and job functions where digital transformation is crucial to staying ahead.
What will set you apart
Program curriculum
Orientation module
Welcome to your Online Campus
Module 1
Understanding digital disruption
Module 2
Value creation and value capture in digital transformation
Module 3
Customer-centric operating models
Module 4
Reinventing value chains for growth
Module 5
Change management and workforce transformation
Module 6
Leading digital transformation
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Program Convener
Sang Kim
Professor of Operations Management, Yale School of Management
About the certificate
Obtain acknowledgement for your expertise when you earn an official certificate of participation from Yale SOM Executive Education.
Assessment is continuous and based on a series of assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the program.
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Why choose GetSmarter?
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We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
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Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.