University of Cape Town
Brand Management
Embark on a journey to understand the principles and processes involved in creating and sustaining a robust brand identity.
Start date
10 March 2025
Course duration
8 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
7–10 hours per week
Self-paced learning online
Course overview
The percentage of people who expect brands to be consistent across different web and social media channels.
Renderforest (Feb, 2020).
Duration: 8 weeks (excluding orientation)
Brand management is critical to a business's success, as it directly affects its long-term growth and profitability. Therefore, it's essential to have effective strategies in place.
If you're pursuing a career in brand management, you'll be responsible for creating and maintaining positive perceptions of your brand among customers. This requires developing strategies to positively promote your organisation's products and services.
By joining the Brand Management online short course from the University of Cape Town (UCT), you'll have the opportunity to learn from some of the best and brightest minds in South Africa's marketing industry. These professionals will equip you with the tools and strategies necessary to excel in a digital and social media-driven landscape. With these skills, you can advance your brand management career and help your organisation succeed in the competitive marketplace.
Is this course for you?
This course focuses on equipping brand managers, marketing experts, and individuals with experience in communicating brand messages to customers and stakeholders. Irrespective of whether you're interested in enhancing your current skill set or pursuing a fresh role, this course will offer immense value by providing insights on developing and preserving a brand's reputation, crafting its narrative, and seamlessly incorporating a brand strategy into your enterprise.
Course overview
Introduction
Duration: 8 weeks (excluding orientation)
Brand management is critical to a business's success, as it directly affects its long-term growth and profitability. Therefore, it's essential to have effective strategies in place.
If you're pursuing a career in brand management, you'll be responsible for creating and maintaining positive perceptions of your brand among customers. This requires developing strategies to positively promote your organisation's products and services.
By joining the Brand Management online short course from the University of Cape Town (UCT), you'll have the opportunity to learn from some of the best and brightest minds in South Africa's marketing industry. These professionals will equip you with the tools and strategies necessary to excel in a digital and social media-driven landscape. With these skills, you can advance your brand management career and help your organisation succeed in the competitive marketplace.
Is this course for you?
This course focuses on equipping brand managers, marketing experts, and individuals with experience in communicating brand messages to customers and stakeholders. Irrespective of whether you're interested in enhancing your current skill set or pursuing a fresh role, this course will offer immense value by providing insights on developing and preserving a brand's reputation, crafting its narrative, and seamlessly incorporating a brand strategy into your enterprise.
What will set you apart
The ability to construct and maintain your brand, weave a brand story, and integrate brand identity into all aspects of your business.
Exclusive insights into what it takes to build influence and equity in a competitive emerging economy from some of South Africa’s most recognisable brands.
A brand strategy directly relevant to your industry.
Verify your competencies with a certificate of completion from the University of Cape Town. 
Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
The fundamentals of branding and personal branding
Module 2
The value of brand equity and personal branding
Module 3
Managing a brand's identity
Module 4
Positioning and differentiating a brand
Module 5
Brand contact planning and management
Module 6
Supporting brands through marketing communication
Module 7
Brand reputation
Module 8
Brand growth strategies
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Course Convenor
Pragasen Pillay
Senior Lecturer, Marketing Section of the School of Management Studies, UCT
About the certificate
Acquire the necessary skills to seamlessly integrate brand management into your business operations and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
Financing options
We've recently partnered with financial services firm, FeverTree, to offer you another convenient way to finance your short course education. Find out how you can apply for a short-term loan below.
How do I apply?
- You have the option of applying for a full course-cost loan agreement with FeverTree (South African citizens and short courses only)
- FeverTree works with GetSmarter to ensure your studies are financed right away, giving you the chance to join the soonest presentation
- You can find out if you pre-qualify in seconds. Send an SMS with your “Name*Surname*ID Number*Gross Salary” to 30082
- FeverTree’s application process is simple and quick – expect a 15-minute turnaround to find out if you’ve been successful with your loan application
- Even if you aren’t successful in your FeverTree application, you’ll still be eligible for the payment plan options with GetSmarter
