Course duration

6 weeks

Excluding orientation

Language

English

Access resources from start date

Effort

6–8 hours per week

Self-paced learning online

ABOUT THIS COURSE

Course overview

66%

The percentage of companies that view product teams as the primary drivers of digital transformation in their firms.

Pendo (2021).

54%

The increase in digital product use globally since January 2020.

Amplitude (2021).

Duration: 6 weeks (excluding orientation)

As the demand for digital products and services continues to increase, modern product managers must operate at the intersection of business, customers, and technology to ensure success. To gain a competitive advantage and drive digital transformation, the National University of Singapore (NUS) Advanced Computing for Executives (ACE) offers an online short course called Digital Product Management: From Strategy to Launch.

This six-week course equips you with the necessary tools to manage all aspects of digital products and services, including planning, development, marketing and support. Course Convenor Boon Kee Lee designed the Digital Product Management Framework, which you'll use to oversee both digital and traditional products from start to finish. Interactive exercises and case studies will provide practical skills you can apply to effectively manage, develop and pitch your product.

Is this course for you?

This course is suitable for leaders, managers or individual contributors in charge of developing or marketing a product, no matter the industry. If you’re just entering – or aspiring to enter – a product management or ownership role, this course will equip you with the skills and knowledge to launch a product. Professionals working in closely related product roles such as product marketing, strategy, engineering, design or operations, who are involved in the development and launch of new products, will benefit from this course. This course is also suited to anyone in an adjacent field looking to make a lateral career move.

Course overview

Duration: 6 weeks (excluding orientation)

What will set you apart

On completion of this course, you’ll walk away with:

In-depth insight into the role of a product manager, as well as the ability to manage a product successfully through use of the Digital Product Management Framework.

The ability to effectively oversee the creation of a product strategy using market analysis, a business case, product positioning, pricing and packaging and a go-to-market plan.

The tools needed to manage the development and marketing of products throughout their life cycle.

A product plan and pitch of your own design, based on learnings from practical case studies and interactive exercises.

Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Course curriculum

Explore a framework for strategic product management as you work through this online short course.

Orientation module

Welcome to your Online Campus

Module 1

Foundations of digital product management

Module 2

Product strategy

Module 3

Product planning and execution

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Course Convenor

The design of this online short course is guided by NUS faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.

Lee Boon Kee

Senior Lecturer, Department of Information Systems and Analytics, National University of Singapore

About the certificate

Gain knowledge about digital product management and earn an official certificate of professional achievement from the National University of Singapore (NUS) Advanced Computing for Executives (ACE).

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your digital certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

NUS Digital Product Management: From Strategy to Launch online short course certificate

YOUR INFORMATION

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FAQ

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You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.

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At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.

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As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.

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The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, and additional web resources.

On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.

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