National University of Singapore
Digital Product Management: From Strategy to Launch
Uncover effective techniques for proficiently managing the entire lifecycle of a product or service, from start to finish.
Start date
To be confirmed
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
6–8 hours per week
Self-paced learning online
Course overview
Duration: 6 weeks (excluding orientation)
As the demand for digital products and services continues to increase, modern product managers must operate at the intersection of business, customers, and technology to ensure success. To gain a competitive advantage and drive digital transformation, the National University of Singapore (NUS) Advanced Computing for Executives (ACE) offers an online short course called Digital Product Management: From Strategy to Launch.
This six-week course equips you with the necessary tools to manage all aspects of digital products and services, including planning, development, marketing and support. Course Convenor Boon Kee Lee designed the Digital Product Management Framework, which you'll use to oversee both digital and traditional products from start to finish. Interactive exercises and case studies will provide practical skills you can apply to effectively manage, develop and pitch your product.
Is this course for you?
This course is suitable for leaders, managers or individual contributors in charge of developing or marketing a product, no matter the industry. If you’re just entering – or aspiring to enter – a product management or ownership role, this course will equip you with the skills and knowledge to launch a product. Professionals working in closely related product roles such as product marketing, strategy, engineering, design or operations, who are involved in the development and launch of new products, will benefit from this course. This course is also suited to anyone in an adjacent field looking to make a lateral career move.
Course overview
Introduction
Duration: 6 weeks (excluding orientation)
As the demand for digital products and services continues to increase, modern product managers must operate at the intersection of business, customers, and technology to ensure success. To gain a competitive advantage and drive digital transformation, the National University of Singapore (NUS) Advanced Computing for Executives (ACE) offers an online short course called Digital Product Management: From Strategy to Launch.
This six-week course equips you with the necessary tools to manage all aspects of digital products and services, including planning, development, marketing and support. Course Convenor Boon Kee Lee designed the Digital Product Management Framework, which you'll use to oversee both digital and traditional products from start to finish. Interactive exercises and case studies will provide practical skills you can apply to effectively manage, develop and pitch your product.
Is this course for you?
This course is suitable for leaders, managers or individual contributors in charge of developing or marketing a product, no matter the industry. If you’re just entering – or aspiring to enter – a product management or ownership role, this course will equip you with the skills and knowledge to launch a product. Professionals working in closely related product roles such as product marketing, strategy, engineering, design or operations, who are involved in the development and launch of new products, will benefit from this course. This course is also suited to anyone in an adjacent field looking to make a lateral career move.
What will set you apart
In-depth insight into the role of a product manager, as well as the ability to manage a product successfully through use of the Digital Product Management Framework.
The ability to effectively oversee the creation of a product strategy using market analysis, a business case, product positioning, pricing and packaging and a go-to-market plan.
The tools needed to manage the development and marketing of products throughout their life cycle.
A product plan and pitch of your own design, based on learnings from practical case studies and interactive exercises. 
Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Foundations of digital product management
Module 2
Product strategy
Module 3
Product planning and execution
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Course Convenor
Lee Boon Kee
Senior Lecturer, Department of Information Systems and Analytics, National University of Singapore
About the certificate
Gain knowledge about digital product management and earn an official certificate of professional achievement from the National University of Singapore (NUS) Advanced Computing for Executives (ACE).
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.
