MIT Sloan School of Management

Management Analytics: Decision-Making Lessons From the Sports Industry

Learn to leverage data and analytics to enhance decision-making processes within your organization.

Start date

02 April 2025

Price

$2,950 USD

Installment Plan

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Course duration

6 weeks

Excluding orientation

Language

English

Access resources from start date

Effort

6–8 hours per week

Self-paced learning online

ABOUT THIS COURSE

Course overview

$77 billion

The amount the big data industry will be worth in 2023.

Entrepreneur (Jan, 2019).

A personalized marketplace

“AI, when used with care and compassion, enables companies that are data-, machine-, and network-centric to begin understanding the feelings of their customers and suppliers.”

MIT Sloan Management Review (Aug, 2020).

Duration: 6 weeks (excluding orientation)

The increasing global data volume drives the need for capable leaders with the expertise to direct a data-focused enterprise. This initiative aims to educate executives and managers on the strategic, technical, and managerial proficiencies necessary for integrating data analysis within their organizations. By examining performance analytics case studies from the sports sector, a pioneering industry, you'll gain insight into employing data for enhanced decision-making, technology selection, team structuring, communication, and goal-setting. Facilitated by MIT faculty and industry visionaries, this management analytics course guides you through the entire data transformation process, from ideation to execution, in your company or institution.

Is this course for you?

This Management Analytics: Decision-Making Lessons From the Sports Industry course, offered by MIT Sloan, aims to equip you with the skills to drive a data-centric revolution in your organization. By focusing on process, administration, and ingenuity, this curriculum is tailored to aid entrepreneurs, managers, and budding data analysts in comprehending the fundamental principles of data analysis from a business standpoint and exploiting them to gain a strategic advantage over competitors. This program is accessible to all, regardless of technical background or experience.

Course overview

Duration: 6 weeks (excluding orientation)

What will set you apart

On completion of this course, you’ll walk away with:

A framework that offers a step-by-step plan for integrating data analytics into your organization.

Key management and leadership skills to effectively execute data-driven strategies that align with your business objectives.

Insights from the sports industry on how data can be used at an organizational level to improve strategic decision making.

Course curriculum

Cultivate the skills required to lead a data-driven organization as you work through the weekly modules of this online short course.

Orientation Module

Welcome to your Online Campus

Module 1

From data to decision making

Module 2

Aligning analytics with your strategic goals

Module 3

Designing your analytics system

Module 4

Translating your analytics insights into action

Module 5

Humans and machines in partnership: Making your decisions with analytics

Module 6

Towards a data-driven culture

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Faculty Director

The design of this online short course is guided by MIT Sloan faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the course.

Ben Shields

Senior Lecturer in Managerial Communication, MIT Sloan

Earn a certificate of completion from MIT Sloan

Acquire the expertise to make informed, data-driven decisions using analytics and earn an official digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

MIT Sloan Management Analytics: Decision-Making Lessons From the Sports Industry online short course certificate

YOUR INFORMATION

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FAQ

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