MIT Sloan School of Management

Digital Business Strategy: Harnessing Our Digital Future Online Short Course

Incorporate transformative technologies into your business strategy and utilize their advantages to propel your organization towards progress.

Start date

12 March 2025

Price

$2,950 USD

Installment Plan

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Course duration

6 weeks

Excluding orientation

Language

English

Access resources from start date

Effort

5–8 hours per week

Self-paced learning online

ABOUT THIS COURSE

Course overview

100%

The increase in digital sales, year over year, after the restaurant chain Chipotle upgraded its mobile apps to improve customer experience.

Deloitte (May, 2020).

$6.8 trillion

The forecasted amount that businesses will spend by 2023 on technologies and services to enable digital transformation.

IDC (Oct, 2020).

Duration: 6 weeks (excluding orientation)

The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course explores research principles from the acclaimed MIT faculty members and best-selling authors Erik Brynjolfsson and Andrew McAfee. This program is designed to help companies balance traditional methods and new technologies to improve their digital strategies and best practices.

The program focuses on enabling effective digital strategies and driving digital transformation by rebalancing three key relationships: human minds and machines, physical products and digital platforms, and the core and the crowd. You’ll gain insights into how disruptive technologies can benefit businesses and be equipped to drive innovation within their organization.

Throughout the course, participants can apply their digital strategy insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.

Is this course for you?

This online program focuses on digital strategy and transformation, providing valuable knowledge for CEOs, C-suite executives, managers, and entrepreneurs who need to analyze and adapt traditional business models to current disruptive technologies. It's also beneficial for senior leadership team members who want to stay current with the changing global business context.

Digital strategy is the use of technology to achieve business goals, and the MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course teaches participants how to use disruptive technology to drive innovation and gain a competitive edge.

This online course is designed to help executives and managers understand how technology is changing business models and strategies. Participants will learn how to lead a digital strategy and how it can be used to create value in organizations, including the value of digital business models, innovation, and the role of technology in developing new markets and value propositions.

In today's business world, technology is fundamentally changing how businesses operate, creating new products and services, and entering new markets. To stay competitive, it's essential to have a digital strategy that aligns with these changes.

Course overview

Duration: 6 weeks (excluding orientation)

Throughout the course, participants can apply their digital strategy insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.

What will set you apart

On completion of this digital strategy online short course experience, you’ll gain:

An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty.

The knowledge to identify new opportunities for innovation and drive digital growth within your organization.

Effective strategies to ensure your business model stays ahead of digital disruption

Course curriculum

Delve into the revolutionary potential of technology as you work through the weekly modules of this online program.

Orientation module

Welcome to your Online Campus

Module 1

Introducing digital transformation

Module 2

Artificial intelligence

Module 3

Platforms in a digital economy

Module 4

The platform revolution

Module 5

Harnessing the crowd

Module 6

Limits to decentralization

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Faculty Directors

The design of this online short course is guided by MIT Sloan faculty and industry experts, who will share their experience and in-depth knowledge with you throughout the program.

Erik Brynjolfsson

Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy

Andrew McAfee

Co-director, MIT Initiative on the Digital Economy

Earn a certificate of completion from MIT Sloan

Gain expertise in enhancing business strategies to facilitate digital transformation and earn a digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course certificate

YOUR INFORMATION

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Answer a few questions and get more information about the course.

FAQ

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We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

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You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.

GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.

By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.

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As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.

To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.

On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.

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