MIT Sloan School of Management
Data Monetization Strategy: Creating Value Through Data
Integrate data monetization into your business strategy to stay competitive in a digital economy.
Start date
20 November 2024
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
6–8 hours per week
Self-paced learning online
Course overview
The projected growth of the global data monetization market by 2027.
ReportLinker (Jul, 2020).
Top-performing companies in data monetization drive greater monetization outcomes by a factor of 2.5 as compared to bottom performers.
MIT CISR and AlixPartners (Jul, 2020).
Duration: 6 weeks (excluding orientation)
In today's digital world, data has emerged as a valuable business asset that can help organizations gain a competitive edge. One way of leveraging the potential of data is through data monetization, which involves converting data and analytics into financial gain.
The Data Monetization Strategy: Creating Value Through Data online short course from the MIT Sloan School of Management can help your organization unlock the full value of its data assets. Led by esteemed Faculty Director, Dr. Barbara Wixom, the course provides a comprehensive understanding of how to identify opportunities to generate financial returns, streamline processes, and enrich products using data-based insights. Through CISR-developed frameworks, you and your team can learn how to create strategic plans for maximizing the value of data.
Over six weeks, the course will empower you to develop a strong data monetization strategy that aligns with your organizational goals. By leveraging data in a meaningful way, you can increase revenue, improve operational efficiency, and gain a competitive advantage in the digital economy.
Is this course for you?
With the increasing significance of data in driving business strategies, data-driven leaders need to prioritize their data and analytics strategies to achieve a new level of problem-solving. This course caters to analytics leaders and data-driven business leaders who aim to generate economic value from their organization's data. This includes individuals such as chief data officers, chief information officers, chief technology officers, and chief analytics officers, among others. However, the course is not limited to these roles, and technology, data, and information managers, business directors, and non-tech leaders can also benefit from the practical frameworks presented in the course. The course provides a comprehensive understanding of leveraging data and analytics to drive business growth, optimize operations, and increase profitability. By adopting these strategies, leaders can create a data-driven culture that drives innovation, improves decision-making, and fosters team collaboration.
Course overview
Course overview
Duration: 6 weeks (excluding orientation)
In today's digital world, data has emerged as a valuable business asset that can help organizations gain a competitive edge. One way of leveraging the potential of data is through data monetization, which involves converting data and analytics into financial gain.
The Data Monetization Strategy: Creating Value Through Data online short course from the MIT Sloan School of Management can help your organization unlock the full value of its data assets. Led by esteemed Faculty Director, Dr. Barbara Wixom, the course provides a comprehensive understanding of how to identify opportunities to generate financial returns, streamline processes, and enrich products using data-based insights. Through CISR-developed frameworks, you and your team can learn how to create strategic plans for maximizing the value of data.
Over six weeks, the course will empower you to develop a strong data monetization strategy that aligns with your organizational goals. By leveraging data in a meaningful way, you can increase revenue, improve operational efficiency, and gain a competitive advantage in the digital economy.
Is this course for you?
With the increasing significance of data in driving business strategies, data-driven leaders need to prioritize their data and analytics strategies to achieve a new level of problem-solving. This course caters to analytics leaders and data-driven business leaders who aim to generate economic value from their organization's data. This includes individuals such as chief data officers, chief information officers, chief technology officers, and chief analytics officers, among others. However, the course is not limited to these roles, and technology, data, and information managers, business directors, and non-tech leaders can also benefit from the practical frameworks presented in the course. The course provides a comprehensive understanding of leveraging data and analytics to drive business growth, optimize operations, and increase profitability. By adopting these strategies, leaders can create a data-driven culture that drives innovation, improves decision-making, and fosters team collaboration.
What will set you apart
Holistic knowledge of data monetization strategies, including the I-W-S framework, to facilitate data-based value creation. 
A comprehensive understanding of how to monetize data and the associated opportunities and challenges of data-based value creation. 
A chosen data monetization strategy to help your company optimize current and future value creation from its data assets.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Data monetization: Converting data into financial value
Module 2
Data monetization capabilities: Building enterprise data foundations
Module 3
Improving: Generating value through data-driven process optimization
Module 4
Wrapping: Generating value from analytics features and experiences
Module 5
Selling: Generating value from information solutions
Module 6
Data monetization strategy: Choosing a plan for organization-wide value creation
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Faculty Director
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Dr. Barbara Wixom
Principal Research Scientist, MIT Center for Information Systems Research
About the certificate
Unravel the complexities of data monetization and earn an official digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
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The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
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