Course duration
8 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
7–10 hours per week
Self-paced learning online
Course overview
The factor by which chief data officers (CDOs) can increase business value if they're involved in setting strategic objectives.
Gartner (Mar, 2021).
The projected value of the global marketing analytics market by 2026.
Research and Markets (Mar, 2022).
Duration: 8 weeks (excluding orientation)
As the world becomes more data-driven, future-focused professionals must develop the quantitative skills to inform corporate decision-making and managerial strategy. Guided by experts from the London School of Economics and Political Science (LSE), this data analysis for management course online certificate course empowers you with the knowledge and practical tools to understand, interpret, and communicate data relevant to your role and organisation.
Develop an understanding of how data-driven models can improve your decision-making ability in a fast-paced, real world. By taking this data analysis course, you'll participate in a capstone project and apply the techniques and concepts covered to extract actionable business insights from a real data set. You'll also gain experience using Tableau – a leading business intelligence and data analytics software – to visualise and report on insights extracted from data sets.
Learn to analyse data and gain actionable insights
Analytical skills are becoming increasingly valuable and in high demand, but there aren't enough professionals with them. Begin to understand big data concepts and statistical analysis by using Tableau to confidently visualise and report on insights extracted from data. Learn how to apply these data analysis techniques and new skills to a real-world data set.
Is this course for you?
If you're a manager or analyst looking to make better-informed decisions based on data, this course from LSE can help. Gain valuable skills that can benefit marketing and sales analysts, including the ability to extract and interpret important business insights for a competitive edge. And if you're a finance, HR, or business analyst, you can apply data analysis skills directly to your role and organisation. While no strict prerequisites are required, having some numerical literacy and a basic understanding of Microsoft Excel is helpful.You’ll be granted a student licence to download and use Tableau free of charge, for the duration of the course.
This Data Analysis for Management course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.
Note: should you wish to claim CPD activity, the onus is upon you. The London School of Economics and Political Science (LSE) and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Course overview
Introduction
Duration: 8 weeks (excluding orientation)
As the world becomes more data-driven, future-focused professionals must develop the quantitative skills to inform corporate decision-making and managerial strategy. Guided by experts from the London School of Economics and Political Science (LSE), this data analysis for management course online certificate course empowers you with the knowledge and practical tools to understand, interpret, and communicate data relevant to your role and organisation.
Develop an understanding of how data-driven models can improve your decision-making ability in a fast-paced, real world. By taking this data analysis course, you'll participate in a capstone project and apply the techniques and concepts covered to extract actionable business insights from a real data set. You'll also gain experience using Tableau – a leading business intelligence and data analytics software – to visualise and report on insights extracted from data sets.
Learn to analyse data and gain actionable insights
Analytical skills are becoming increasingly valuable and in high demand, but there aren't enough professionals with them. Begin to understand big data concepts and statistical analysis by using Tableau to confidently visualise and report on insights extracted from data. Learn how to apply these data analysis techniques and new skills to a real-world data set.
Is this course for you?
If you're a manager or analyst looking to make better-informed decisions based on data, this course from LSE can help. Gain valuable skills that can benefit marketing and sales analysts, including the ability to extract and interpret important business insights for a competitive edge. And if you're a finance, HR, or business analyst, you can apply data analysis skills directly to your role and organisation. While no strict prerequisites are required, having some numerical literacy and a basic understanding of Microsoft Excel is helpful.You’ll be granted a student licence to download and use Tableau free of charge, for the duration of the course.
This Data Analysis for Management course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.
Note: should you wish to claim CPD activity, the onus is upon you. The London School of Economics and Political Science (LSE) and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
What will set you apart
Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Decision-making under uncertainty
Module 2
Data visualisation and descriptive statistics
Module 3
Quantifying risk through probability
Module 4
Data integrity and statistical inference
Module 5
Evidence-based decisions
Module 6
Understanding the causes of things
Module 7
Time series forecasting
Module 8
Delivering insights through storytelling
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What past students
think
Christina Frances Tan
User Experience Researcher
The quality of the course is exceptional. I've gained so much knowledge on the topic, and I like the fact that we have good interactions with the faculty and fellow classmates. I've also learned from other industries, which makes me realise there's even more to discover.
Course Convenor
Dr James Abdey
Associate Professor (Education), Department of Statistics, LSE
About the certificate
Study how to make data-driven business decisions and earn an official certificate of competence from the London School of Economics and Political Science.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
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