Institute for Management Development (IMD)
Developing Digital Transformation Strategies
Discover three strategies for driving organization-wide digital transformation and gain the knowledge and skills to remain competitive in an ever-evolving business landscape.
Start date
05 March 2025
Course duration
5 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
7–9 hours per week
Self-paced learning online
Program overview
The percentage of top management teams that now view digital transformation as a priority — up from 68% before the global pandemic.
IMD (2021).
The share of global leaders who plan to increase their financial commitments to digital transformation over the next 12 months, at an average investment of $12.6 million.
Deloitte (2021).
Duration: 5 weeks (excluding orientation)
In today's fast-changing business landscape, most organizations are grappling with the impact of emerging technologies. Digital transformation has become a necessary step to remain relevant and competitive. This process involves more than just adopting digital technology; it's a continuous process that requires careful planning, constant learning, and a cohesive strategy that covers short- and long-term goals.
The Institute for Management Development's (IMD) Developing Digital Transformation Strategies online program equips participants with the skills to strategically lead their organizations through technological changes. The five-week course provides participants with a comprehensive understanding of end-to-end digital transformation, including how to apply three distinct strategies to create digital experiences and transform digital functions and businesses within their unique contexts.
Leveraging the Digital Transformation Strategy Framework created by Prof Misiek Piskorski, participants will explore how to harness organizational design to facilitate large-scale transformation. Additionally, they'll learn how to select the digital platforms best suited to their organizations. Participants will walk away with a clear roadmap for digital transformation in their organizations and an action plan to navigate change and gain a competitive advantage.
Is this program for you?
This program is ideal for professionals who aspire to lead their organizations’ digital transformation. Whether your industry is currently digitalizing or already fully digitalized, this program will be relevant. Over the course of five weeks, C-suite executives, business leaders, and directors will develop a strategic roadmap for digital transformation, innovation, and decision making to gain a competitive edge. Additionally, senior managers, heads of functions or departments, and strategists will gain valuable tools to position themselves at the forefront of their organizations' digital strategy, ensuring they remain relevant. By networking online with other participants, consultants, analysts, and managers can advance their careers. Existing technology specialists will also find the course invaluable, as it will broaden their knowledge and help them to gain strategic insights.
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By taking this program, you have the opportunity to accelerate your career with the IMD Online Executive Certificate. Customize your learning journey with 90–100 units of programs that are relevant to your needs and pass an exam to earn the certificate. See the programs here, and discover how participants are customizing their certificate.
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IMD is a triple-accredited academic institution, with the Financial Times ranking it first for its open programs nine years in a row. IMD attributes its success to its unique “Real Learning. Real Impact” approach. Based in Switzerland and Singapore, IMD is led by expert and diverse faculty who use their insights, tools, and perspectives to prepare participants for the future of business. As an independent academic institution with a global reach, IMD strives to educate ambitious individuals and organizations worldwide.
By taking this program, you have the opportunity to accelerate your career with the IMD Digital Excellence Diploma. Customize your learning journey with 15 days of programs that are relevant to your digital needs and pass an exam to earn the Diploma. See the programs here, and discover how participants are customizing their diploma.
Program overview
Introduction
Duration: 5 weeks (excluding orientation)
In today's fast-changing business landscape, most organizations are grappling with the impact of emerging technologies. Digital transformation has become a necessary step to remain relevant and competitive. This process involves more than just adopting digital technology; it's a continuous process that requires careful planning, constant learning, and a cohesive strategy that covers short- and long-term goals.
The Institute for Management Development's (IMD) Developing Digital Transformation Strategies online program equips participants with the skills to strategically lead their organizations through technological changes. The five-week course provides participants with a comprehensive understanding of end-to-end digital transformation, including how to apply three distinct strategies to create digital experiences and transform digital functions and businesses within their unique contexts.
Leveraging the Digital Transformation Strategy Framework created by Prof Misiek Piskorski, participants will explore how to harness organizational design to facilitate large-scale transformation. Additionally, they'll learn how to select the digital platforms best suited to their organizations. Participants will walk away with a clear roadmap for digital transformation in their organizations and an action plan to navigate change and gain a competitive advantage.
Is this program for you?
This program is ideal for professionals who aspire to lead their organizations’ digital transformation. Whether your industry is currently digitalizing or already fully digitalized, this program will be relevant. Over the course of five weeks, C-suite executives, business leaders, and directors will develop a strategic roadmap for digital transformation, innovation, and decision making to gain a competitive edge. Additionally, senior managers, heads of functions or departments, and strategists will gain valuable tools to position themselves at the forefront of their organizations' digital strategy, ensuring they remain relevant. By networking online with other participants, consultants, analysts, and managers can advance their careers. Existing technology specialists will also find the course invaluable, as it will broaden their knowledge and help them to gain strategic insights.
By taking this program, you have the opportunity to accelerate your career with the IMD Online Executive Certificate. Customize your learning journey with 90–100 units of programs that are relevant to your needs and pass an exam to earn the certificate. See the programs here, and discover how participants are customizing their certificate.
IMD is a triple-accredited academic institution, with the Financial Times ranking it first for its open programs nine years in a row. IMD attributes its success to its unique “Real Learning. Real Impact” approach. Based in Switzerland and Singapore, IMD is led by expert and diverse faculty who use their insights, tools, and perspectives to prepare participants for the future of business. As an independent academic institution with a global reach, IMD strives to educate ambitious individuals and organizations worldwide.
By taking this program, you have the opportunity to accelerate your career with the IMD Digital Excellence Diploma. Customize your learning journey with 15 days of programs that are relevant to your digital needs and pass an exam to earn the Diploma. See the programs here, and discover how participants are customizing their diploma.
What will set you apart
A digital transformation road map, including three distinct digital strategies for successfully navigating change.
The ability to develop clear and coherent short- and long-term digital transformation strategies.
The knowledge and insight to select and leverage the digital platforms best suited to your business.
A holistic understanding of how organization-wide digital transformation can be used to foster a competitive advantage.
A work-ready action plan for immediate business application and a tangible organizational impact.Program curriculum
Orientation module
Welcome to your Online Campus
Module 1
Digital experiences and transformation of functions
Module 2
Digital transformation of business
Module 3
Developing a digital transformation of business strategy
Module 4
Building a platform for digital transformation strategies
Module 5
Organizational design, culture, and leadership
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What past students
think
Stephan Tihtchev
Regional Marketing Manager
My overall impression was good and the program met all my expectations. It provided a good base for deeper knowledge about digital transformation and the strategies to undertake it. It can be enough for people looking to improve their overall skill set, or those wanting to enhance their expertise. The online learning experience was smooth, and the platform intuitive. Having already had a high level of knowledge about digital transformation strategies, I believe this program gave me more detailed and structured insights. The elements which were presented in five modules offered a good foundation. Thank you for the great content, it was really useful!
Program Director
Misiek Piskorski
Professor of Digital Strategy, Analytics, and Innovation, IMD, and Dean of IMD Southeast Asia and Oceania
About the certificate
Delve into impactful strategies for driving digital transformation and earn an official certificate of completion from the Institute for Management Development (IMD).
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the program handbook. The handbook will be made available to you as soon as you begin the program.
Successful completion of this online program counts towards your IMD alumni status. Find out more.
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We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
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Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
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GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
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