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Economist Education
Influence and Persuasion in Business: Strategies to Connect, Convince and Lead
Gain the tools you need to influence, persuade and thrive in the modern workplace.
Start date
25 November 2024
Course duration
2 weeks
Language
English
Access resources from start date
Effort
4–6 hours per week
Self-paced learning online
About this course
The share of leaders who listed inspiring and motivating employees as a top challenge in 2023, according to a study of leadership-and-development professionals and department heads in America, Europe and the Asia-Pacific region.
Harvard Business Publishing (2023).
The proportion of managers globally who trust their boss to do what is right.
Development Dimensions International, Inc. (2023).
Duration: 2 weeks
Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, an online course from Economist Education, equips you with practical tools to succeed in common workplace situations, from tough conversations with clients to daily discussions with your team. Over two weeks, you will master a framework for influence with three components: evidence, economics and emotion. Whether leading a meeting, negotiating with colleagues or crafting a proposal, you will learn to handle resistance, build trust and make your case ethically and well—upholding your values while advancing your career.
The course, crafted by external experts and The Economist’s journalists, combines a rich mix of perspectives. Guest speakers include leading behavioural scientists such as Steve Martin, the course founder; Andrew Palmer, The Economist’s Bartleby columnist on management; and business leaders such as Sir Martin Sorrell.
Is this course for you?
This course is designed for managers and leaders who want to overcome resistance, influence decisions and win resources. It will also help business-development professionals, sales teams and entrepreneurs who need to build relationships, secure funding and make deals. It stands to benefit anyone in business who must influence others—that is, just about everyone.
About this course
Course overview
Duration: 2 weeks
Influence and Persuasion in Business: Strategies to Connect, Convince and Lead, an online course from Economist Education, equips you with practical tools to succeed in common workplace situations, from tough conversations with clients to daily discussions with your team. Over two weeks, you will master a framework for influence with three components: evidence, economics and emotion. Whether leading a meeting, negotiating with colleagues or crafting a proposal, you will learn to handle resistance, build trust and make your case ethically and well—upholding your values while advancing your career.
The course, crafted by external experts and The Economist’s journalists, combines a rich mix of perspectives. Guest speakers include leading behavioural scientists such as Steve Martin, the course founder; Andrew Palmer, The Economist’s Bartleby columnist on management; and business leaders such as Sir Martin Sorrell.
Is this course for you?
This course is designed for managers and leaders who want to overcome resistance, influence decisions and win resources. It will also help business-development professionals, sales teams and entrepreneurs who need to build relationships, secure funding and make deals. It stands to benefit anyone in business who must influence others—that is, just about everyone.
How is this course different?
What will set you apart
A practical framework for influencing and persuading others effectively in business.
Enhanced communication skills that enable you to command attention, build connections and motivate action.
Ethical strategies to navigate common workplace challenges, ensuring your influence aligns with your values.
The confidence and adaptability you need to apply these skills across different scenarios, from workplace conversations to formal presentations.
Unlimited access to the official Economist Education alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional progress.The curriculum
Module 1: A framework for influence: evidence, economics and emotion
Discover the power of influence and how to wield it effectively in the workplace.
- Explain the importance of harnessing influence and persuasion at work.
- Identify an opportunity to apply influence in your own context.
- Articulate the role of evidence, economics and emotion when persuading others.
- Apply the influence framework to situations commonly encountered in the world of work.
Module 2: Influence in action: principles, scenarios and ethics
Learn how to use the tools of persuasion to tackle challenges at work.
- Characterise the three main kinds of obstacles people face when trying to influence others.
- Outline the seven principles of persuasion.
- Reflect on the implications of your influence on others and how to persuade people ethically.
- Develop a strategy to solve a problem you face by influencing people in your own context.
Course founder
Steve Martin
Expert on influence and persuasion, and author of “Influence at Work”, published by Economist Books
Your skills recognised
Validate your skills online with an official badge from Economist Education.
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How you'll learn
This online course is divided into manageable units designed to accelerate your progress:
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Work through downloadable and online instructional material
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Interact with your peers and tutors in reviewed small-group discussions
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Enjoy a wide range of interactive content, including videos, podcasts and more
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Receive a toolkit for practical use in your career
Apply what you learn throughout this two-week online course and develop your ability to influence and persuade others and become a better leader.
Your success team
GetSmarter, a provider of online education, offers a personalised approach to accelerate learning with support every step of the way.
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Head tutor
A subject-matter expert who will guide you through content-related challenges.
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Global success team
Available 24/7 to solve your tech-related and administrative queries and concerns.
A powerful collaboration
Economist Education is collaborating with GetSmarter, an online education provider, to create courses that add lasting value to your business and professional life.
About The Economist and Economist Education
For more than 180 years, The Economist has offered in-depth reporting of the news shaping the world. With its objective analysis and original insight, The Economist is one of the world’s most trusted brands in journalism.
Building on this legacy, Economist Education offers online courses led by expert practitioners and crafted with The Economist’s team of correspondents and editors. Since its launch in 2021, Economist Education has won the 2022 DPA Award for Best Digital Publishing Innovation, as well as the 2022 Digiday Award for Best Subscription or Membership Product.
About GetSmarter
GetSmarter, part of edX, helps working professionals gain verifiable skills from leading global universities and institutions to thrive in an ever-changing work environment. Technology meets academic rigour in GetSmarter’s instructor-led interactive online format, which allows for self-paced learning and a greater level of engagement.
Build lasting influence
Learn to persuade ethically and effectively, with behavioural scientists, business leaders and experts from The Economist.
Want to know more?
Payment options
You can pay online via our secure payment gateway, or make payment via electronic transfer or direct deposit. For transfers, banking details can be found on your invoice once you've completed your registration. Please get in touch with an Enrollment Adviser or contact us for more information.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best. You'll be presented with the course content at the beginning of each module so that you can plan your time.
You also have access to the Global success team who will support you with any administrative or technical queries you might have.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please see the list of university partner login pages here.
