University of Cape Town
Events Management
Refine your skills in effectively designing, planning, marketing, and managing events of various scales.
Start date
03 February 2025
Course duration
10 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
7–10 hours per week
Self-paced learning online
Course overview
The percentage of leaders that support event strategies when teams are able to prove ROI.
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The percentage of planners who say environmental responsibility will notably affect their events in the future.
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Duration: 10 weeks (excluding orientation)
In today's experience economy, the ability to organise unforgettable events that resonate with contemporary audiences is highly prized. Pursuing a career in this field can be exceptionally fulfilling, but success requires a solid grasp of the latest principles, practices, and concepts.
The Events Management online short course from the University of Cape Town (UCT) offers a holistic approach to event planning, providing exposure to diverse practical skills in this field. With the guidance of industry professionals, you'll learn how to pitch for events, manage suppliers and service providers, develop an event budget, and execute marketing strategies using different platforms.
You'll also discover the concept of event greening, learning how to design and execute various events, ranging from brand activations and weddings to sporting contests, with confidence.
Is this course for you?
This course caters to aspiring and experienced event managers, coordinators, and individuals seeking to establish and expand their businesses. Those already working in the industry can enhance their skill set, better understand recent changes, and improve their approach. Meanwhile, beginners in the field can obtain a strong base in events management, with the added benefit of constant student support from our team throughout the course.
Course overview
Introduction
Duration: 10 weeks (excluding orientation)
In today's experience economy, the ability to organise unforgettable events that resonate with contemporary audiences is highly prized. Pursuing a career in this field can be exceptionally fulfilling, but success requires a solid grasp of the latest principles, practices, and concepts.
The Events Management online short course from the University of Cape Town (UCT) offers a holistic approach to event planning, providing exposure to diverse practical skills in this field. With the guidance of industry professionals, you'll learn how to pitch for events, manage suppliers and service providers, develop an event budget, and execute marketing strategies using different platforms.
You'll also discover the concept of event greening, learning how to design and execute various events, ranging from brand activations and weddings to sporting contests, with confidence.
Is this course for you?
This course caters to aspiring and experienced event managers, coordinators, and individuals seeking to establish and expand their businesses. Those already working in the industry can enhance their skill set, better understand recent changes, and improve their approach. Meanwhile, beginners in the field can obtain a strong base in events management, with the added benefit of constant student support from our team throughout the course.
What will set you apart
A diverse skill set you can draw on to confidently run an event of any size.
Knowledge of contemporary best practices in events management, and the latest trends and techniques in the field.
A grounding in event operations and logistics management, and an understanding of key financial processes.
Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
Introduction to events management
Module 2
Event role players
Module 3
Bidding and securing an event
Module 4
Event organisation and project management
Module 5
Event operations and logistics
Module 6
Event design and decor
Module 7
Financial management of events
Module 8
Event marketing and sponsorship
Module 9
Risk management
Module 10
Sustainable events and event greening
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What past students
think
Cheriece Lakay
Past student
Being taught by people in the industry made a huge difference, and if you have any sort of interest in events, this is the course for you!
Course Convenor
Alison Meadows
Senior Lecturer in Applied Management and Convenor of the BCom in Management Studies, UCT
About the certificate:
Refine your skills in events management and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
Financing options
We've recently partnered with financial services firm, FeverTree, to offer you another convenient way to finance your short course education. Find out how you can apply for a short-term loan below.
How do I apply?
- You have the option of applying for a full course-cost loan agreement with FeverTree (South African citizens and short courses only)
- FeverTree works with GetSmarter to ensure your studies are financed right away, giving you the chance to join the soonest presentation
- You can find out if you pre-qualify in seconds. Send an SMS with your “Name*Surname*ID Number*Gross Salary” to 30082
- FeverTree’s application process is simple and quick – expect a 15-minute turnaround to find out if you’ve been successful with your loan application
- Even if you aren’t successful in your FeverTree application, you’ll still be eligible for the payment plan options with GetSmarter
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