University of Cape Town
Sports Management: Business Principles in Sport
Harness essential business skills and strategic knowledge to empower and advance your career within the dynamic sports industry.
Start date
10 March 2025
Course duration
8 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
8–10 hours per week
Self-paced learning online
Course overview
“[W]ith the South African sports industry facing an unprecedented level of change and disruption, it has never been so important to prepare for what’s to come in order to stay ahead of the game.”
– Kelvin Watt, Managing Director, Nielsen Sports
Bizcommunity (Jun, 2018).
The expected total of eSports viewership in 2023.
Business Insider (Dec, 2019).
Duration: 8 weeks (excluding orientation)
The sports industry is going through an unparalleled level of transformation, largely driven by technological advancements, changes in consumer behaviour, and the emergence of eSports. Responding to these developments requires skilled professionals with a broad range of management skills, including marketing, sponsorship, events management, coaching, technology, media, and administration.
If you are interested in pursuing a career in sports management, the University of Cape Town (UCT) has an online short course that can help you refine your business management knowledge and apply it in the context of the sports industry. The Sports Management: Business Principles in Sport online short course covers a range of sports-specific business strategies and offers opportunities for personal reflection. Registering for this sports management online course allows you to develop the core competencies necessary for success as a sports manager.
Is this course for you?
For individuals already employed in the sports sector and seeking to affirm or enhance their business proficiency within this context, this course is an excellent fit. This sports management course offers a fundamental blend of industry awareness and business know-how, making it advantageous for those looking to enter sports. Entrepreneurs considering launching a new sports-related enterprise will also benefit from a comprehensive understanding of the industry.
Course overview
Introduction
Duration: 8 weeks (excluding orientation)
The sports industry is going through an unparalleled level of transformation, largely driven by technological advancements, changes in consumer behaviour, and the emergence of eSports. Responding to these developments requires skilled professionals with a broad range of management skills, including marketing, sponsorship, events management, coaching, technology, media, and administration.
If you are interested in pursuing a career in sports management, the University of Cape Town (UCT) has an online short course that can help you refine your business management knowledge and apply it in the context of the sports industry. The Sports Management: Business Principles in Sport online short course covers a range of sports-specific business strategies and offers opportunities for personal reflection. Registering for this sports management online course allows you to develop the core competencies necessary for success as a sports manager.
Is this course for you?
For individuals already employed in the sports sector and seeking to affirm or enhance their business proficiency within this context, this course is an excellent fit. This sports management course offers a fundamental blend of industry awareness and business know-how, making it advantageous for those looking to enter sports. Entrepreneurs considering launching a new sports-related enterprise will also benefit from a comprehensive understanding of the industry.
What will set you apart
An understanding of the business contexts within the sports industry, and the skills to analyse how key business principles can be applied to the sports context.
A holistic business plan relevant to your own context, whether you’re a sports entrepreneur or interested in starting your own business in the industry.
Future-focused knowledge of new trends and developments in the sport and sports management context, including eSports, competitor sports and development, and health and wellness.
Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Course curriculum
Orientation module
Welcome to your Online Campus
Module 1
An introduction to sports management
Module 2
Understanding different sport sectors
Module 3
Foundational business principles for sports management
Module 4
Legislation, policy, and governance
Module 5
Communication and stakeholder management
Module 6
Marketing and resource management
Module 7
Performance management for organisations and teams
Module 8
The future of sport
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Course Convenor
Dr David Maralack
Senior Lecturer, Faculty of Commerce, UCT
About the certificate
Engage in the field of sports management through comprehensive study and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
Financing options
We've recently partnered with financial services firm, FeverTree, to offer you another convenient way to finance your short course education. Find out how you can apply for a short-term loan below.
How do I apply?
- You have the option of applying for a full course-cost loan agreement with FeverTree (South African citizens and short courses only)
- FeverTree works with GetSmarter to ensure your studies are financed right away, giving you the chance to join the soonest presentation
- You can find out if you pre-qualify in seconds. Send an SMS with your “Name*Surname*ID Number*Gross Salary” to 30082
- FeverTree’s application process is simple and quick – expect a 15-minute turnaround to find out if you’ve been successful with your loan application
- Even if you aren’t successful in your FeverTree application, you’ll still be eligible for the payment plan options with GetSmarter
