MIT Sloan School of Management

Pricing: Using Data to Improve Pricing Performance

Develop the techniques and guidelines to execute a successful pricing strategy.

Start date

29 January 2025

Price

$2,950 USD

Installment Plan

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Course duration

6 weeks

Excluding orientation

Language

English

Access resources from start date

Effort

6–8 hours per week

Self-paced learning online

ABOUT THIS COURSE

Course overview

61%

The percentage of consumers who believe that the use of advanced analytics could result in getting a fairer price.

Accenture (Sep, 2019).

42%

The percentage of surveyed consumers who say they want companies to use their data securely and responsibly to customize pricing and promotions.

Accenture (Sep, 2019).

Duration: 6 weeks (excluding orientation)

An effective pricing strategy offers your organization a key advantage over its competitors. Understanding how to implement one is a valuable tool in an increasingly interconnected business landscape with a growing number of parties wanting their share of the market.

The Pricing: Using Data to Improve Pricing Performance online short course from MIT Sloan School of Management equips you with the skills and understanding to accurately and effectively price new or existing products or services, with a focus on providing economic value to the customer. In the course, you’ll learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis. You’ll also discover the limitations of historical data in the context of pricing, and develop techniques and guidelines that will enable you to execute a successful pricing strategy for a variety of products and industries, enabling you to have a measurable impact on your organization.

Is this course for you?

Pricing is a timeless and adaptable skill that can be used to improve business performance in a wide range of industries. Whether you are introducing new products, facing price competition, or looking to improve the value provided to customers, this course will provide practical skills for any professional who plays a hands-on role within pricing strategy. CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations.

Course overview

Duration: 6 weeks (excluding orientation)

What will set you apart

On completion of this course, you’ll walk away with:

An analytical toolkit to develop a successful pricing strategy, with insight into the opportunities and limitations of data, to help you reinvent your approach to pricing.

The understanding to assign economic value to a product or service based on customer demand, equipping you to improve financial performance in your business.

Decision-making skills for pricing products across a range of industries, teaching you to account for multiple variables in a complex pricing market.

Course curriculum

Develop an analytical toolkit for pricing products and services successfully as you work through the weekly modules of this online short course.

Orientation module

Welcome to your Online Campus

Module 1

Value-based pricing: Determining prices based on economic value to the customer

Module 2

Survey design: Measuring customer perception of product value

Module 3

The role of price elasticity in improving pricing

Module 4

Analyzing the right data to drive better pricing decisions

Module 5

Implications of customer segmentation and product differentiation for pricing

Module 6

Creating a pricing strategy: Consolidating various pricing techniques

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Faculty Director

The design of this online short course is guided by MIT Sloan faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the program.

Catherine Tucker

Sloan Distinguished Professor of Management and Professor of Marketing, MIT Sloan

Earn a certificate of completion from MIT Sloan

Assign economic value to a product or service according to market demand and earn an official digital certificate of completion from MIT Sloan.

This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.

Your certificate will be issued in your legal name and sent to you digitally upon successful completion of the program, as per the stipulated requirements.

MIT Sloan Pricing: Using Data to Improve Pricing Performance online program certificate

YOUR INFORMATION

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FAQ

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