MIT Sloan School of Management
Digital Business Strategy: Harnessing Our Digital Future Online Short Course
Incorporate transformative technologies into your business strategy and utilize their advantages to propel your organization towards progress.
Start date
12 March 2025
Course duration
6 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
5–8 hours per week
Self-paced learning online
Course overview
The increase in digital sales, year over year, after the restaurant chain Chipotle upgraded its mobile apps to improve customer experience.
Deloitte (May, 2020).
The forecasted amount that businesses will spend by 2023 on technologies and services to enable digital transformation.
IDC (Oct, 2020).
Duration: 6 weeks (excluding orientation)
The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course explores research principles from the acclaimed MIT faculty members and best-selling authors Erik Brynjolfsson and Andrew McAfee. This program is designed to help companies balance traditional methods and new technologies to improve their digital strategies and best practices.
The program focuses on enabling effective digital strategies and driving digital transformation by rebalancing three key relationships: human minds and machines, physical products and digital platforms, and the core and the crowd. You’ll gain insights into how disruptive technologies can benefit businesses and be equipped to drive innovation within their organization.
Throughout the course, participants can apply their digital strategy insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.
Is this course for you?
This online program focuses on digital strategy and transformation, providing valuable knowledge for CEOs, C-suite executives, managers, and entrepreneurs who need to analyze and adapt traditional business models to current disruptive technologies. It's also beneficial for senior leadership team members who want to stay current with the changing global business context.
Digital strategy is the use of technology to achieve business goals, and the MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course teaches participants how to use disruptive technology to drive innovation and gain a competitive edge.
This online course is designed to help executives and managers understand how technology is changing business models and strategies. Participants will learn how to lead a digital strategy and how it can be used to create value in organizations, including the value of digital business models, innovation, and the role of technology in developing new markets and value propositions.
In today's business world, technology is fundamentally changing how businesses operate, creating new products and services, and entering new markets. To stay competitive, it's essential to have a digital strategy that aligns with these changes.
Course overview
Introduction
Duration: 6 weeks (excluding orientation)
The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course explores research principles from the acclaimed MIT faculty members and best-selling authors Erik Brynjolfsson and Andrew McAfee. This program is designed to help companies balance traditional methods and new technologies to improve their digital strategies and best practices.
The program focuses on enabling effective digital strategies and driving digital transformation by rebalancing three key relationships: human minds and machines, physical products and digital platforms, and the core and the crowd. You’ll gain insights into how disruptive technologies can benefit businesses and be equipped to drive innovation within their organization.
Throughout the course, participants can apply their digital strategy insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.
Is this course for you?
This online program focuses on digital strategy and transformation, providing valuable knowledge for CEOs, C-suite executives, managers, and entrepreneurs who need to analyze and adapt traditional business models to current disruptive technologies. It's also beneficial for senior leadership team members who want to stay current with the changing global business context.
Digital strategy is the use of technology to achieve business goals, and the MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course teaches participants how to use disruptive technology to drive innovation and gain a competitive edge.
This online course is designed to help executives and managers understand how technology is changing business models and strategies. Participants will learn how to lead a digital strategy and how it can be used to create value in organizations, including the value of digital business models, innovation, and the role of technology in developing new markets and value propositions.
In today's business world, technology is fundamentally changing how businesses operate, creating new products and services, and entering new markets. To stay competitive, it's essential to have a digital strategy that aligns with these changes.
What will set you apart
An understanding of the key features of digitization for business success in the digital economy, guided by esteemed MIT Faculty.
The knowledge to identify new opportunities for innovation and drive digital growth within your organization.
Effective strategies to ensure your business model stays ahead of digital disruptionCourse curriculum
Orientation module
Welcome to your Online Campus
Module 1
Introducing digital transformation
Module 2
Artificial intelligence
Module 3
Platforms in a digital economy
Module 4
The platform revolution
Module 5
Harnessing the crowd
Module 6
Limits to decentralization
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Faculty Directors
Erik Brynjolfsson
Professor, MIT Sloan School of Management Director, MIT Initiative on the Digital Economy
Andrew McAfee
Co-director, MIT Initiative on the Digital Economy
Earn a certificate of completion from MIT Sloan
Gain expertise in enhancing business strategies to facilitate digital transformation and earn a digital certificate of completion from MIT Sloan.
This program also counts toward an MIT Sloan Executive Certificate, which you can earn upon completion of four programs where at least three of the four come from your chosen certificate track and at least one is completed in person. Find full details here.
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Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
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GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
Seek employer assistance
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How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
