Saïd Business School, University of Oxford

Oxford Digital Marketing: Disruptive Strategy Programme

Revamp your marketing approach for the era of disruption.

Start date

29 January 2025

Price

$2,529 USD

Installment Plan

Request a call

Course duration

8 weeks

Excluding orientation

Language

English

Access resources from start date

Effort

7–10 hours per week

Self-paced learning online

ABOUT THIS COURSE

Programme overview

10.8%

The percentage of marketers already using augmented reality as a key tactic in their social media marketing strategies.

HubSpot (2020).

£7.90 billion

The amount expected to be spent on UK programmatic digital display advertising in 2021.

eMarketer (Jan, 2021).

Duration: 8 weeks (excluding orientation)

In today’s business landscape, innovative technologies like artificial intelligence are transforming how companies approach their marketing strategies and utilise different channels.

If you’re looking to stay ahead of the curve, the Oxford Digital Marketing: Disruptive Strategy Programme is designed to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing sphere. You'll learn about the evolving consumer behaviour and media consumption patterns and develop strategies to adapt your marketing approach accordingly. Led by faculty from Saïd Business School, University of Oxford, this programme will also equip you with the know-how to capitalise on social media's power and effectively leverage emerging technologies and digital marketing channels in your marketing strategies.

The programme’s focus on data and analytics-driven decision-making and value creation will help you develop a future-oriented perspective on marketing that can withstand disruptive forces.

Is this programme for you?

This programme offered by Oxford Saïd is tailored for marketing managers in leadership roles across industries and experienced professionals who possess fundamental knowledge of marketing principles and aim to elevate their skills in digital and social media platforms. The programme aims to provide a future-focused approach to strategy development amidst disruption, specifically designed to equip participants with the ability to leverage digital innovation in marketing and recognise the possibilities presented by emerging technologies and trends. Whether you want to advance your career or bring value to your organisation or clients, this programme can help you achieve your goals.

This Oxford Digital Marketing: Disruptive Strategy Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 80 hours of learning.

Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Programme overview

Duration: 8 weeks (excluding orientation)

In today’s business landscape, innovative technologies like artificial intelligence are transforming how companies approach their marketing strategies and utilise different channels.

The programme’s focus on data and analytics-driven decision-making and value creation will help you develop a future-oriented perspective on marketing that can withstand disruptive forces.

What will set you apart

On completion of this programme, you’ll walk away with:

Insight into the use of emerging digital channels and technologies in marketing.

The skills to effectively analyse and leverage data to make impactful, data-driven decisions.

An integrated social media and digital marketing strategy based on your own organisational context.

Guidance from leading industry experts and Oxford Saïd faculty including groundbreaking research from the Oxford Future of Marketing Initiative.

Unlimited access to both the official Oxford Executive Education Alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Programme curriculum

Acquire the skills to utilise disruptive innovation in your marketing strategy as you progress through the weekly modules of this online programme.

Orientation module

Welcome to your Online Campus

Module 1

Marketing disrupted

Module 2

Marketing psychology

Module 3

Value creation

Module 4

Established digital marketing channels

Module 5

Emerging digital marketing channels

Module 6

The power of communities and influence

Module 7

Experimentation, measurement, and analytics

Module 8

The future of marketing

What past students
think

Raquel Heredia Silva

President, Women in Nuclear Mexico

The content on this programme and the way it is presented allow for people with different knowledge levels and backgrounds to be able to engage with it. The way the platform is built makes a great learning experience that allows users to take control of their learning journey. The tutors and the success team make a great effort for the participant to take full advantage of the programme. I started with a basic experience of marketing, and the topics covered on the programme have allowed me to gain a better understanding of it, how it can benefit my organisation, and the lessons that apply to different areas of the organisation. I highly recommend it for those who wish to have a greater understanding of digital marketing in an organisation.

Programme Director

The design of this programme is guided by Oxford Saïd faculty, as well as industry experts, who will share their experience and in-depth knowledge with you throughout the programme. View the prospectus to see all the industry thought leaders featured on this programme.

Andrew Stephen

Associate Dean of Research, L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford

About the certificate

Discover the techniques to create a comprehensive digital marketing plan and earn an official certificate of attendance from Saïd Business School, University of Oxford.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the programme handbook. The handbook will be made available to you as soon as you begin the programme.

Your digital certificate will be issued in your legal name and sent to you upon successful completion of the programme, as per the stipulated requirements.

Oxford Digital Marketing: Disruptive Strategy Programme certificate

YOUR INFORMATION

Get more information

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FAQ

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Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.

You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.

Read more about GetSmarter here and edX here.

Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.

By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?

Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.

If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.

As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.

To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.

The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.

On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.

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