Saïd Business School, University of Oxford
Oxford Digital Marketing: Disruptive Strategy Programme
Revamp your marketing approach for the era of disruption.
Start date
29 January 2025
Course duration
8 weeks
Excluding orientation
Language
English
Access resources from start date
Effort
7–10 hours per week
Self-paced learning online
Programme overview
Duration: 8 weeks (excluding orientation)
In today’s business landscape, innovative technologies like artificial intelligence are transforming how companies approach their marketing strategies and utilise different channels.
If you’re looking to stay ahead of the curve, the Oxford Digital Marketing: Disruptive Strategy Programme is designed to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing sphere. You'll learn about the evolving consumer behaviour and media consumption patterns and develop strategies to adapt your marketing approach accordingly. Led by faculty from Saïd Business School, University of Oxford, this programme will also equip you with the know-how to capitalise on social media's power and effectively leverage emerging technologies and digital marketing channels in your marketing strategies.
The programme’s focus on data and analytics-driven decision-making and value creation will help you develop a future-oriented perspective on marketing that can withstand disruptive forces.
Is this programme for you?
This programme offered by Oxford Saïd is tailored for marketing managers in leadership roles across industries and experienced professionals who possess fundamental knowledge of marketing principles and aim to elevate their skills in digital and social media platforms. The programme aims to provide a future-focused approach to strategy development amidst disruption, specifically designed to equip participants with the ability to leverage digital innovation in marketing and recognise the possibilities presented by emerging technologies and trends. Whether you want to advance your career or bring value to your organisation or clients, this programme can help you achieve your goals.
This Oxford Digital Marketing: Disruptive Strategy Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 80 hours of learning.
Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
Programme overview
Introduction
Duration: 8 weeks (excluding orientation)
In today’s business landscape, innovative technologies like artificial intelligence are transforming how companies approach their marketing strategies and utilise different channels.
If you’re looking to stay ahead of the curve, the Oxford Digital Marketing: Disruptive Strategy Programme is designed to provide you with the skills and confidence to respond to the forces driving disruption in the digital marketing sphere. You'll learn about the evolving consumer behaviour and media consumption patterns and develop strategies to adapt your marketing approach accordingly. Led by faculty from Saïd Business School, University of Oxford, this programme will also equip you with the know-how to capitalise on social media's power and effectively leverage emerging technologies and digital marketing channels in your marketing strategies.
The programme’s focus on data and analytics-driven decision-making and value creation will help you develop a future-oriented perspective on marketing that can withstand disruptive forces.
Is this programme for you?
This programme offered by Oxford Saïd is tailored for marketing managers in leadership roles across industries and experienced professionals who possess fundamental knowledge of marketing principles and aim to elevate their skills in digital and social media platforms. The programme aims to provide a future-focused approach to strategy development amidst disruption, specifically designed to equip participants with the ability to leverage digital innovation in marketing and recognise the possibilities presented by emerging technologies and trends. Whether you want to advance your career or bring value to your organisation or clients, this programme can help you achieve your goals.
This Oxford Digital Marketing: Disruptive Strategy Programme is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The programme has an estimated 80 hours of learning.
Note: should you wish to claim CPD activity, the onus is on you. Oxford Saïd and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.
What will set you apart
Insight into the use of emerging digital channels and technologies in marketing.
The skills to effectively analyse and leverage data to make impactful, data-driven decisions.
An integrated social media and digital marketing strategy based on your own organisational context.
Guidance from leading industry experts and Oxford Saïd faculty including groundbreaking research from the Oxford Future of Marketing Initiative.
Unlimited access to both the official Oxford Executive Education Alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.Programme curriculum
Orientation module
Welcome to your Online Campus
Module 1
Marketing disrupted
Module 2
Marketing psychology
Module 3
Value creation
Module 4
Established digital marketing channels
Module 5
Emerging digital marketing channels
Module 6
The power of communities and influence
Module 7
Experimentation, measurement, and analytics
Module 8
The future of marketing
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What past students
think
Raquel Heredia Silva
President, Women in Nuclear Mexico
The content on this programme and the way it is presented allow for people with different knowledge levels and backgrounds to be able to engage with it. The way the platform is built makes a great learning experience that allows users to take control of their learning journey. The tutors and the success team make a great effort for the participant to take full advantage of the programme. I started with a basic experience of marketing, and the topics covered on the programme have allowed me to gain a better understanding of it, how it can benefit my organisation, and the lessons that apply to different areas of the organisation. I highly recommend it for those who wish to have a greater understanding of digital marketing in an organisation.
Programme Director
Andrew Stephen
Associate Dean of Research, L’Oréal Professor of Marketing and Director of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford
About the certificate
Discover the techniques to create a comprehensive digital marketing plan and earn an official certificate of attendance from Saïd Business School, University of Oxford.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the programme handbook. The handbook will be made available to you as soon as you begin the programme.
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Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Payment options
You can pay your course fees before the course starts, or you may opt for a split payment plan on courses that are nine weeks and shorter. For courses 10 weeks and longer, there is a three-part payment plan available. To find out more about payment options please visit our Payment and Financing page, or contact an Enrollment Adviser, to find out which option you qualify for.
Why choose GetSmarter?
GetSmarter operates as edX's partner for premium online short course products from the world's leading universities and institutions. With edX, we leverage our people, technology, and resources to power your education and your potential.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Read more about GetSmarter here and edX here.
Find out more about GetSmarter’s approach to digital learning, course design, and online delivery here.
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too. Here is a guide to show you how to request financial assistance from your employer.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.
How to change your start date
As part of our commitment to your professional development, GetSmarter offers you a two-week period to change your course start date or request your money back if you’re not fully satisfied.
To qualify for a deferral of your course start date, or to cancel your enrollment and receive a refund of your course fee, your request would need to reach our Success Advisers before the release of Module 2. For more information, please read our Terms and Conditions.
Discover the Online Campus
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface you'll have access to a diverse variety of course content formats including: interactive videos, module notes, practice quizzes, presentations, assignment briefs, and additional web resources.
On the Online Campus, you'll also be able to ask questions and interact with your fellow students and teaching team through the discussion forums. If you are looking for your Online Campus login, please visit your Account page here.
