3 Digital Marketing Skills Every Small Business Owner Needs

“Build it and they’ll come”: if only this held true in today’s business climate. But, if you’re an entrepreneur, freelancer, or small business owner looking to develop and strengthen the skills required to increase your earning potential, you need to get some of the basics right.

Getting your brand in front of potential customers is not as simple as it used to be as people’s lives become more tied to technology. Having the essential digital marketing skills to effectively market your brand will ensure you’re capitalizing on the channels at your disposal.

Below are three must-dos to generate interest in your small or medium-sized business and promote your products and services.

1. Create a cohesive brand image

A picture is worth a thousand words, and this holds true for the visuals you use to capture the essence of your business. From your logo to your letterhead, your social media headers to the graphics you use in your posts and promotional items, enhancing the quality of your images elevates your brand’s visual presence.

This is a surefire way to create compelling content for your business platforms. By enhancing your skill set with a graphic design course, you can start creating eye-catching designs that elevate your brand’s marketing presence. To make an impact with your graphics, you’ll need:

• To understand the fundamental rules of design
• A basic understanding of Adobe Illustrator
• The ability to work with digital images

2. Get your brand in front of potential customers

Gone are the days when a website was the only online presence your brand needed. Social media’s reach has changed the way in which businesses communicate with their customers, transforming each platform into a powerful marketing tool.

Worldwide, there are over 2.82 billion monthly active Facebook users. Even though not everyone will interact with your brand, it’s still a large pool of potential customers that could contribute to your business’s revenue.² Add this mind-boggling number to the billions of users on other platforms and a multitude of opportunities emerge.

Spending time to engage with your audience online is a must. By doing so strategically you can turn your platforms into business assets that increase your earning potential. When you develop a comprehensive social media marketing strategy, you help your business gain the most profitable online traction by:

• Creating content that drives engagement
• Managing a social media community
• Advertising on social media

3. Capture Google’s imagination

The best performing bloggers and content creators know how to build audiences for their work and attract the attention of advertisers. Entrepreneurs and business owners have started applying these same principles to grow a database of loyal followers who are already engaged – and therefore primed – to buy what they’re selling.

• Rank your pages on google by harnessing the power of SEO and by including keywords people frequently search for
• Utilize online networks by distributing your blog links and web pages on social media
• Write, create, and post on a regular schedule to build a bank of revenue-generating or thought-leading blog posts

Your business needs to keep evolving

Change comes quickly in the digital space. While ensuring you have the fundamental digital marketing skills to market your business online, it’s essential to keep your finger on the pulse of new developments to keep refining your skills. By evolving with the times, you’ll keep your business relevant and ahead of the competition.

Gain crucial skills to refine your business’s digital marketing and sell your brand